Crest Disrupts Teeth Whitening Category

Crest Whitening Emulsions

Crest, the brand that invented the at-home teeth whitening category with Crest 3DWhitestrips, has launched its first-ever leave-on teeth whitening treatment, nearly 20 years in the making. Featuring a beauty-inspired breakthrough formula in two varieties – with Built-in Applicator for On The Go and with Wand Applicator – new Crest Whitening Emulsions starts working instantly to deliver 5X more active hydrogen peroxide, whitening teeth with virtually no sensitivity. The product can be applied in seconds throughout the day and absorbs quickly – just swipe and go!

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