CMYK
Articles

Understanding CMYK Values

  Here is something that surprises almost every designer the first time they experience it. The same CMYK values. The same artwork file. The same approved color. Printed on three different processes — and it […]

In-Aisle Store Displays
Articles

In-Aisle Store Displays Might Reduce Sales

In a new study involving a real-world grocery store, in-aisle displays meant to boost product visibility were in fact associated with reduced sales and purchase-related behaviors, with results amplified for shopping cart users. Mathias Streicher […]