How Freixenet Mionetto Simplified POS Operations

How Freixenet Mionetto Simplified POS Operations and Cut Costs at Scale

In beverage alcohol, effective point-of-sale programs depend on more than strong creative. Behind every retail display, sign, promotional item, and on-premise activation is an operational system responsible for keeping inventory available, orders moving, and sales teams equipped to execute.

As distribution grows, managing that system can become increasingly complex.
For Freixenet Mionetto, growing U.S. distribution brought new challenges to its POS operations. Legacy systems and disconnected workflows made ordering more difficult for sales and distributor teams, limited visibility into inventory, contributed to fulfillment delays, and created costly reactive orders.

The opportunity was clear: create a more connected approach to POS management that could improve visibility, simplify execution, and reduce costs across the program.

 

Bringing the POS Ecosystem Together

Freixenet Mionetto partnered with The MRL Group to centralize its POS operations through SmartBuy™, MRL’s proprietary technology platform.

Rather than managing creative, ordering, inventory, warehousing, and fulfillment through separate workflows, SmartBuy™ brought those functions into one connected ecosystem.

Sales and distributor teams gained access to a centralized POS storefront, while the broader organization gained real-time visibility into orders and inventory, automated reporting and clearer insight into the fulfillment pipeline. The additional data also supported more informed forecasting and inventory planning.

With the technology infrastructure in place, MRL’s Creative Services team developed a comprehensive range of channel-ready POS materials, including custom retail displays, on-premise merchandising solutions, branded merchandise, promotional products, print and signage.

Those assets were integrated directly into the platform, connecting the creative and production process with centralized warehousing, ordering and nationwide fulfillment.

 

Turning Visibility Into Efficiency

Centralization gave Freixenet Mionetto a clearer picture of how POS materials were moving through the organization.
Instead of reacting to inventory gaps or fulfillment issues after they occurred, teams could use real-time information to make more informed decisions about ordering, inventory and distribution.

The impact extended across the operation.

By combining workflow mapping, systems integration and greater operational visibility, the program delivered:
• 11% reduction in POS production costs
• 31% savings in shipping expenses
• 38% decrease in warehousing costs

The improvements helped establish a more disciplined operating model while giving Freixenet Mionetto the infrastructure needed to support continued national growth.

 

A More Connected Approach to POS

For brands managing POS across multiple markets, distributors and channels, the materials themselves are only one part of the equation. How those materials are ordered, stored, tracked and delivered can have a significant impact on both cost and execution.

Freixenet Mionetto’s program demonstrates what can happen when those pieces operate as one connected system.

With creative development, technology, inventory management, warehousing and fulfillment working together, POS becomes easier to manage, easier to measure and better equipped to scale alongside the brand.