This year marks the 200th St. Patrick’s Day Guinness will share with America, the latest reminder of the two-century connection between a legendary brewery and its good friends across the Atlantic. Once again, in […]
New Toothpaste Provides Relief In Just Three Days This past February 27, GSK Consumer Healthcare announced the launch of their new toothpaste, Sensodyne Rapid Relief. Part of the Sensodyne portfolio, the clinically-proven toothpaste is designed to create a […]
PepsiCo wants to rethink how and what consumers drink–and it has invented an entirely new system to give people a healthier alternative to soda. The company’s newest venture is centered on a 20-ounce reusable water […]
Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across […]
Campbell Soup is acquiring snacks company Snyder’s-Lance for $4.87 billion in cash, the largest ever deal in the soup company’s 148-year history. CNBC had reported Friday that a deal, valued at $50 a share, was […]
Pringles will advertise for the first time ever during Super Bowl LII on Feb. 4. As a leader in the snacks category, and with an estimated 11.2 million pounds of chips* consumed on game […]
Unlike vodka and tequila, which have both seen a resurgence in recent years, rum doesn’t lend itself to craft cocktails in quite the same way. Yet, that hasn’t stopped a relatively small rum brand from […]
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