McCormick Buys Reckitt Benckiser
Brands

McCormick Buys Reckitt Benckiser Food Group

McCormick Buys Reckitt Benckiser Food Group Unit for $4.2 Billion McCormick & Co. agreed to acquire Reckitt Benckiser Group Plc’s food business for $4.2 billion, adding French’s mustard and Frank’s RedHot sauce to its lineup […]

“Proudly Brewed Across America” campaign
Brands

Proudly Brewed Across America Campaign

  Budweiser is out with another on-packaging promotion. Today, the Anheuser-Busch brand is unveiling 11 versions of cans and bottles, each bearing the name of a state with a Budweiser brewery (or in California’s case, […]

Persil Powergems
Brands

Unilever Launches Biggest Laundry Breakthrough

Nearly three months after Unilever CEO Paul Polman promised shareholders greater returns coupled with investments to drive growth, the launch of what it calls the biggest laundry breakthrough in a decade will be a key […]

Coca-Cola No Sugar
Brands

Coca-Cola Launches New Sugar-Free Soft Drink

Coca-Cola has launched a new sugar-free soft drink due to consumer demand for healthier options. The revamped drink will replace the popular Coke Zero and has been designed to taste as close as possible to […]

Mondelez Toblerone
Brands

Mondelez Targets Travellers With Personalized Messages

Mondelez World Travel Retail (WTR) has rolled out its personalised Toblerone Messages to travel retail worldwide following a ‘promising’ pre-launch with Dufry in the first quarter of the year. Toblerone Messages was developed in response […]

Unilever
Brands

Unilever Makes Push To More Sustainable Packaging

Through a system called CreaSolv Process, the plastic from the sachets will be recovered and then used to create new ones for Unilever products – creating a full circular economy approach Unilever, the consumer goods […]