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Birds Eye View From The Frozen Aisle
Its not easy to create something really different in a retail environment. In this article I’d like to share a shopper marketing case study that does this and use it to understand some of the […]
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Wine Display Offers Private Selections
Located in the heart of California wine country, Robert Mondavi Winery is centered around the historic To Kalon vineyard which was planted way back in 1868. This first-growth vineyard is renowned for producing some of […]
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Novie Smart Robot Display Rolls Into Retail
Smart Robot With Skills Renowned as masters of toy innovation, Spin Master is at it again with their latest creation known as Novie. Novie is an interactive smart robot that can perform over 75 different […]
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Pepsi Stacks Up Their Odds For Super Bowl 54
On February 2, 2020, Miami Florida will be hosting Super Bowl 54 to decide the champion for the NFL’s 2019 and 100th season. Pepsi, a sponsor for the big games halftime show since 2012, will […]
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Fuggler Display Gets Ugly In-Store
Buyer beware, adopt if you dare! What’s a Fuggler you ask? According to their website, Fugglers are funny-ugly monsters that will ruin your life and warm your heart with their mischievous antics and straight-up bonkers […]
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Gleem Pallet Display Makes Your Smile Shine
New Gleem Toothbrush Creates Brilliant Smiles Proctor & Gamble Co. is pumping new life into their iconic brand Gleem with the launch of a new battery-powered toothbrush. Designed to compete against category leaders such as […]
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Durex Display Performs On The Counter
Reckitt Benckiser recently partnered with Display Power to launch a new Durex counter display to help drive sales at the point of purchase. The tower-shaped display was injection molded using ABS plastic to help extend […]