Biggest Launch In Brand History

M & M's Caramel

Considered the biggest launch in brand history, M&M’s Caramel chocolate candies are slated to hit shelves next spring. The candies, which feature a creamy caramel center covered in milk chocolate and a candy shell, were unveiled at the NACS Show, hosted by the National Association of Convenience Stores and held Oct. 18-21 in Atlanta.

Traditional yet trendy caramel is the fastest growing flavor segment in food, rising 15% last year, according to Nielsen. Moreover, Mars Chocolate North America found in consumer research that M&M’s Caramel had the highest purchase intent of any M&M’s brand variant ever.

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