First impressions are undeniably lasting and in the retail business it can determine whether a customer enters or walks away from your store. Let KIZER AND BENDER share their knowledge to help you sell more. […]
Visual merchandising plays a pivotal role in converting sales at the store level. The concept seems simple: display inventory in an organized way that engages and informs customers. However, there should be a lot of […]
After 120 years in the shaving game, it’s hard to imagine how Gillette could surpass all of their previous shaving innovations, but they did. The brand recently introduced their newest razor with built-in exfoliation technology […]
Brand owners expend time and resources getting their products on retail shelves. There, within a crowded self-service environment, the packaging must attract and induce. Point-of-purchase displays (hereafter, displays) are a reverse step; their purpose is […]
Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up […]
Green Bay Packaging Inc. (GBP), announced that it has acquired Interstate Packaging Corp. located in Albert Lea, MN. The acquisition is effective June 30, 2022. Interstate Packaging Corp. has an excellent reputation in the marketplace […]
The winners have been chosen! Five POS- innovations from Thimm win awards Thimm is celebrating multiple successes at this year’s POPAI D-A-CH Awards: The manufacturer of packaging- and display solutions was able to successfully position […]
Copyright © 2020 Point of Purchase Online Network LLC. All Rights Reserved. Popon is a Registered Trademark. | Terms of Service