Luxury Partnerships Create Excitement
Bringing that excitement to the point of purchase is where the real challenge begins.
When Glenfiddich launched its limited-edition collaboration with Aston Martin Formula One™ Team, the brand needed a way to translate a global partnership into a premium retail and on-premise experience for U.S. consumers.
The solution required custom engineering, premium fabrication, integrated illumination, and a nationwide deployment timeline of just 90 days.
The result: more than 1,300 custom retail displays and bottle glorifiers designed to stop consumers in their tracks and bring the partnership story to life at the point of purchase.
Ready to bring your next partnership to life at retail? connect@themrlgroup.com
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Sources include:
MRL Group
www.astonmartinf1.com (image credit)
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