I think it’s fair to say that almost all of us, as consumers, have made a purchasing decision either based on a particularly attractive display of packaging on the shelf — for good or for ill — and it appears that a growing cohort of U.S. consumers are also making buys based on shared unboxing events as well.
According to recent Adobe data, packaging, unboxings, and even the materials included inside of the package heavily influence shopper purchasing behaviors, from discovery and exploration further into retention.
“Most sellers are underinvesting in packaging without realizing it. When packaging makes the right impression, every shipment becomes a chance to build loyalty, earn referrals, and turn a one-time buyer into a repeat customer,” the Adobe Express study authors wrote.
Top data points pulled from the Adobe Express report on packaging……..
Sources include:
retailwire.com
Image credit – Sufio.com
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