Mentos & ID POP — Smarter Displays for Constrained Retail Spaces
Stuart Alexander & Co—the Australian distributor for Perfetti Van Melle (PVM) and Mentos—partnered with ID POP to strengthen Mentos’ in-store presence across a wide range of retail environments. As a global supplier to PVM, ID POP delivers iconic display solutions across multiple markets, bringing a deep understanding of brand consistency and retail execution.
This program focused on the design and delivery of two permanent display solutions, developed to respond to increasing pressure on store space. The solution included a free-standing display unit (FSDU) for stores with available floor space, alongside a compact counter display unit (CDU) engineered to integrate seamlessly into overcrowded countertop environments.
Built on real-world retail insight, the CDU was designed to sit alongside, or independently of, the iconic Chupa Chups display—also designed and produced by ID POP for the PVM portfolio—leveraging established retailer acceptance while introducing Mentos without increasing overall footprint. The FSDU mirrored dimensions already proven acceptable in-store, incorporating adjustable merchandising to accommodate multiple Mentos formats.
Both displays prioritized ease of installation, durability, and long-term use. Flat-pack distribution, intuitive assembly, and minimal disruption to store teams ensured efficient rollout across varied retail settings. Material and manufacturing decisions carefully balanced strength, weight, and cost efficiency while maintaining visual impact and longevity.
The program delivered measurable sales uplift across displayed Mentos SKUs, reinforcing the effectiveness of retailer-friendly, permanent display solutions in driving conversion at shelf.
Together, the solutions maximized space, simplified stock management, supported sustainability through long-term use and recyclability, and delivered a consistent, high-impact Mentos presence—successfully aligning brand, retailer, and shopper needs. The program was recognized at the Shop! ANZ Awards, receiving a Silver Award in 2025.
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