That simple and straightforward statement by Colgate-Palmolive’s Chief Technology Officer Patricia Verduin neatly sums up the views shared by all five of the Colgate executives I talked with recently in preparing this year’s View from […]
If you’re not making it better, what’s the point? That guiding principle may be what led General Mills to add a new marshmallow to Lucky Charms cereal in 2018 – a purple unicorn. But we […]
The year 2020 is often described as “historic” or a “year like no other.” Everyone, it seems, is happy to “turn the page” on 2020 and put this extraordinarily difficult year behind us. Most of […]
Corona Lets Tailgaters Enjoy Chilled Beverages Anywhere…..Any Time! Corona recently tossed out a gameday promotion involving a cooler, several 12 packs of beer and some coasters. We are not sure if this was an enter-to-win-contest […]
Poland-based 3m Projekt recently partnered with Bosch to create a floor display to help promote the company’s Universal Level 360 Sets. Robert Sieńko, Shopper Marketing Expert at 3m Projekt said, “Green, fluorescent plexiglass turned out […]
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