Floor
POP Parade June 2017
A Spicy Bite Of Hot Heads! Brand: Nestle Maggi Hot Heads Display Type: Floor Materials: PP Corrugated sheets with MDF and acrylic pasting with LED lighting Nivea Starts With You Umbrella Display Brand: […]
Beverages
Articles
Coca-Cola Pioneers Personalised Displays
Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based […]
Brands
Share A Coke Campaign Returns With Holiday Destinations
Coca-Cola’s hugely successful Share a Coke campaign is back, with this year’s campaign swapping out the logos on Coca-Cola, Coca-Cola Zero Sugar and Diet Coke bottles with those of summer holiday destinations. The drinks brand […]
Articles
PepsiCo Launches New LIFEWTR Thirst Quencher
This past February, PepsiCo launched a premium bottled water that blends creativity and design to serve as a source of inspiration and hydration. The new variant, LIFEWTR, is a purified water, pH balanced with electrolytes […]
Brands
Nestle Reveals Major Brand Overhaul
Nestlé has underaken a major brand overhaul for the Nestea ice tea brand, aiming to evolve the brand to be more on trend by touting fewer ingredients and a “clean” nutritional label. The Swiss food […]
Floor
POP Parade February 2017
Pure & Fresh Floor Display Display type: Floor Standing unit Company and Brand name: Mentos Pure Fresh Materials used: MDF structure with plastic fibre and vinyl coating Minty Fresh Floor Display Display type: […]
Brands
Coke Creates Unique Billboard Effect
Coca-Cola says its ‘one brand’ marketing approach turns its packaging into a ‘billboard’ that packs a punch and counteracts the brand’s diluted presence on shelf. Coke is rolling out its new ‘one brand’ packaging design […]