Harry’s was recently spotted in Walmart promoting their most recent and biggest innovation yet called Harry’s Plus. Harry’s Plus is being touted as the next generation razor system and is a result of nearly a decade of research and development.
Offering a premium shaving experience at a lower price than leading competitors, some of the key upgrades to the Plus include a cutting-edge pivoting system, push-button connector to engage blades, weighted metal handle and a five-blade design.
“Since founding Harry’s, we’ve had a vision to create a next generation razor system that could deliver truly premium performance,” said co-founder and Mammoth Brands co-CEO Jeff Raider. “Less than a year after launching Harry’s, we decided to buy a 90-year-old razor blade factory in Germany because we knew it would be critical in enabling us to innovate in a big way. After 10 years and endless prototyping, testing, and building, we’re so excited to be launching Harry’s Plus, our best shave ever.”
To help promote the new product launch, Harry’s and Walmart teamed up to create this cutting-edge end cap display. The display featured four shelves that held 12 pieces of product per. The top shelf was used as an information panel that highlighted the updated razor features.
The larger-than-life razor served as the hero on the display. Since the redesigned handle was considered an important component in men’s shaving experiences, the brand wanted to be sure shoppers could obtain a good visual experience of the entire handle. This was achieved by using a mirror effect to show what the back of the handle looks like……..very creative element! Another nice touch is the raised Harry’s Plus letters on the header.
“Our mission has always been to ‘Create Things People Like More’ and Harry’s Plus is the ultimate reflection of that,” said co-founder and Mammoth Brands co-CEO Andy Katz-Mayfield. “Being able to reach millions more customers with such an incredible shaving experience that comes at a fraction of what our leading competitor charges is what we’ve been building towards since day one.”
View Some More Harry’s Displays
Harry’s Shave Gel End Cap Display
You Shave We Give End Cap Display
Quality Shave Mens Skincare End Cap Display
Harry’s Flamingo Permanent Floor Display
Harry’s Smooth Shaving For Men End Cap Display
About Harry’s
Harry’s is a men’s grooming brand that offers thoughtfully designed, high-quality shave, body, hair, and skin care products at an exceptional value. Harry’s was founded in 2013 by Jeff Raider and Andy Katz-Mayfield, two guys who wanted to create a better and more affordable shaving experience for themselves and guys everywhere. Today, Harry’s is the second biggest shave brand globally, and is part of the grooming routines of over 30 million people. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.
About Mammoth Brands
Harry’s is part of Mammoth Brands, the largest CPG company built in the last 20 years. The company’s mission is to Create Things People Like More with its growing portfolio of category-leading brands: Harry’s, Flamingo, Lume, and Mando. With a proven playbook for scaling online brands into omnichannel leaders, Mammoth Brands is creating a new model—and home—for brands, founders, and talent looking to transform the status quo.
Sources include:
PRNewswire.com
Harry’s
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