Gillette, the Official Shave of the NFL, is elevating the gameday experience this NFL season with an exclusive lineup of GilletteLabs Official NFL Licensed Razors. The new razor collection features 12 NFL teams which include the Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Detroit Lions, Green Bay Packers, Kansas City Chiefs, New England Patriots, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Seattle Seahawks and Tampa Bay Buccaneers.
“The fandom of the NFL is unmatched and extends well beyond a stadium’s seats. Now fans’ everyday grooming routines can reflect the same passion and energy they feel each gameday,” said John Claughton, Vice President of North American Grooming at Procter & Gamble. “Our longstanding partnership with the NFL paired with Gillette’s grooming expertise is delivering a must-have razor to the grooming aisle this season. This razor is truly the best a fan can get, bringing the connection every fan feels with their team to their shave routine.”
To help promote the new razor line in-store, Gillette and Walmart teamed up to create this ‘The Best Your Game Can Get’ end cap display. The display served as a beacon to notify fans that the razors were available for purchase online with the Find Your Team At walmart.com copy supported with a QR code. In store sales of all 12 officially licensed team razors were made available at select retailers in August.
Check out Some Other Gillette Displays from The Image Gallery
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Sources include:
Gillette – image credit
Businesswire.com
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