Back in November 2025, the Hershey Company added another brand to help bolster its fast-growing salty snacks portfolio. Danbury, Connecticut-based LesserEvil, the maker of organic, delectable snacks that combine bold flavors with better-for-you ingredients, was acquired for a reported $750 million dollars.
“The addition of LesserEvil expands our portfolio of loved brands to meet growing consumer needs and occasions,” said Kirk Tanner, President and CEO, The Hershey Company. “Through strategic investments and product innovation, we’re delivering more of what consumers want in their lives—from better-for-you options to indulgent treats. Building on our 130-year legacy, we’re charting the next generation of growth to lead the future of snacking.
As we all know and have seen, when it comes to retailer compliance with store displays, overall assembly can be suspect, especially when it comes to risers that are not put up and often times discarded.
Lesser Evil took this into consideration for this display that merchandised their delicious popcorn. The riser was designed as an integral part of the display body that collapsed flat for shipping. The knock down scores enabled retailers to easily ‘pop’ the riser into place.
Sometimes simple design execution is an added value to a marketing campaign.
Check Out Some Other Cool POP Riser Designs
Delsym Flip Up Riser Reduces Shipping Footprint
Breton Riser is Easy as 1-2-3 to Install On Floor Display
PAAS Self-Shipper Display Riser Takes an Interesting Hop
Retailers Flip Over Pre-Attached Riser
Sources include:
Hershey
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