Colgate Helps Shoppers Be Radiant
Colgate Optic White recently expanded its portfolio with a new addition called Radiant. The new toothpaste contains a premium formula that uses hydrogen peroxide to safely whiten the inside as well as the outside of your teeth….100% Satisfaction Guaranteed, claims the brand.
As part of the launch, Colgate Optic White has teamed up with makeup artist Mario Dedivanovic. In a recent interview, “The launch of Radiant Toothpaste by Colgate Optic White represents our continued growth as a premium oral care beauty brand to help women achieve a radiant white smile,” Colgate-Palmolive VP and GM, North American oral care marketing, Bill Van de Graaf said. “We are excited to partner with Mario given his deep beauty expertise and passion for helping women everywhere feel beautiful inside and out.”
Radiant Toothpaste by Colgate Optic White is now available at retailers nationwide in displays such as the one shown above. This end cap display was spotted in CVS.