GS1 Sunrise 2027 turns packaging into a brand portal. Learn how marketing, branding & ad agencies must rethink Connected Packaging to own this new space. Most agencies & marketers understand UPC barcodes are a point-of-sale […]
I am seated alongside a group of key decision-makers and talent from Morrisette Packaging as they gather in their design center to talk a bit about the future. We’ve just finished a tour of […]
The WorldStar Global Packaging Awards recognize 234 winning projects from 36 countries for excellence in packaging innovation, sustainability, and technical performance. Soha Atallah, WorldStar Coordinator and WPO Vice President of Marketing, completes: “WorldStar has […]
Kimberly-Clark’s Kotex brand is rolling out a full packaging redesign across its portfolio of pads, liners, and tampons. The move replaces a significant portion of its traditional polybag formats with recyclable cartons that incorporate new […]
Atlantic Packaging Products (“Atlantic”) is excited to announce that its packaging solution for the Zavida Coffee Roasters Organica coffee has won the Best in Class PAC Global award in the Technical category for package innovation […]
When you look to reduce packaging costs, the most common first step is to look at the price per unit. That makes sense because it’s the way it’s always been done. But what if the […]
Translating Heritage into Paper: Packaging Balenciaga’s New Fragrance Collection Balenciaga’s new fragrance collection marked the revival of Le Dix, the maison’s first perfume from 1947, alongside nine fragrances exploring contrasts between heritage and innovation, with […]
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