Articles
The Hidden Costs of Cheap Packaging
When you look to reduce packaging costs, the most common first step is to look at the price per unit. That makes sense because it’s the way it’s always been done. But what if the […]
Packaging
Articles
Translating Heritage into Paper
Translating Heritage into Paper: Packaging Balenciaga’s New Fragrance Collection Balenciaga’s new fragrance collection marked the revival of Le Dix, the maison’s first perfume from 1947, alongside nine fragrances exploring contrasts between heritage and innovation, with […]
Articles
How Wahoo Fitness And Veritiv Redefined Packaging
Wahoo Fitness is known worldwide as a pioneer for endurance athletes, cyclists, and runners. From the KICKR trainers to the ELEMNT GPS computers, their products combine precision engineering with simplicity and performance. What sets Wahoo […]
Articles
How 3D Printing is Revolutionizing Packaging
In the fast-paced world of product manufacturing, innovation is no longer optional—it’s essential. Over the past decade, 3D printing has emerged as a transformative technology, reshaping not just how products are made, but also how […]
Articles
How PepsiCo Approaches Innovative Packaging
Packaging innovation that boosts sustainability or meets consumers where they are — or both — is PepsiCo’s calling card. Examples of its breakthroughs range from custom reusable bottles to “pre-settled” snack packs. Powering much of […]
Articles
Textured Packaging and Its Influence on Consumers
In today’s highly competitive market, anything you can do to make your product stand out from the competition can help you boost sales. While you’ve probably given a lot of thought to how your packaging […]
Articles
Prestar Packaging Wins Two Awards
Prestar Packaging was recently awarded first place in the state for “Coolest Thing Made in Virginia”. This was a huge honor for the company as there were over 100 nominees across Virginia. Not only did […]