Coors Light Summer Certified Cans
Brands

First Beer Cans With Sun Activated Ink Technology

Coors Light has introduced the world’s first beer cans with sun activated ink technology exclusively to the Canadian market. Available nationwide, the Coors Light Summer Certified cans have six limited edition designs painted in photochromic […]

Sally Hansen
Brands

What You Didn’t Know About Sally Hansen

There’s not a person on this planet who hasn’t heard of Sally Hansen. Have you ever walked into a drugstore and not found a vast collection of nail and body products on the shelves? Exactly. […]

Share A Coke Campaign Returns With Holiday Destinations
Brands

Share A Coke Campaign Returns With Holiday Destinations

Coca-Cola’s hugely successful Share a Coke campaign is back, with this year’s campaign swapping out the logos on Coca-Cola, Coca-Cola Zero Sugar and Diet Coke bottles with those of summer holiday destinations. The drinks brand […]

Chobani
Brands

Chobani Becomes Largest Yogurt Brand

Yoplait is suffering through a Greek crisis. Chobani, which popularized Greek yogurt in America, overtook General Mills’ Yoplait last year to become the country’s biggest yogurt brand. That a 12-year-old upstart could overtake a powerhouse […]

PPG Official Paint of NHL
Brands

PPG Scores Deal As Official Paint Of NHL

First came a 20-year agreement with the Pittsburgh Penguins to put its name on what is now called PPG Paints Arena. Now Pittsburgh’s hometown coatings giant is hoping for even broader exposure among hockey fans […]

Nestea Makeover
Brands

Nestle Reveals Major Brand Overhaul

Nestlé has underaken a major brand overhaul for the Nestea ice tea brand, aiming to evolve the brand to be more on trend by touting fewer ingredients and a “clean” nutritional label. The Swiss food […]

Cinco de Mayo
Brands

Dos Equis Cinco de Mayo Campaign

Dos Equis is making a festive day even more exciting by giving LDA+ consumers everything they need to spice up their Cinco de Mayo celebrations. From the hottest Mexican cantina in the city to the […]