Consumer insights and collaboration helped create a more engaging shopping journey for parents.
When parents shop for baby gear, they’re making some of the most important purchasing decisions they’ll ever face. From strollers and car seats to swings and travel systems, many want to see, touch and test products before bringing them home.
Recognizing this need, Target introduced an enhanced baby shopping experience in select stores in March 2026, designed to create a more engaging destination for parents seeking premium baby products and expert guidance. As one of several brand partners supporting the initiative, Newell Brands contributed category expertise and consumer insights throughout the development process.
Responding to a Changing Retail Landscape
As specialty baby retailers have consolidated or closed in recent years, many parents have lost opportunities to experience baby products in person before purchasing. At the same time, e-commerce has made…….
Sources include:
Newell Brands
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