With spring fast approaching, the category leading air freshener brands are competing for sales at retail with their limited edition scents. We spotted the four pallet displays below at a mass merchant which were all […]
Founded in 1986, the Fridolin company was just a small toy shop located in Herrenberg Germany, a quaint city nestled snugly at the edge of the Black Forest. In 1991, they expanded their design and […]
The Toughest Case Ever Built Protecting a smartphone with a case is a no-brainer for a lot of good reasons. Whether you’re looking for cell phone cases that are functional, stylish or super protective, the […]
Recent reports indicate that consumer products giant Unilever is facing some intense competition from rival P&G in the personal care category……more specifically in the hair care arena. Having already taken costs out of the system […]
This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]
A Radical Design Helps Athletes Run Explosively Touted as one of the greatest advancements in athletic-shoe technology, the Adidas Springblade debuts hot on the heels of its popular Energy Boost running shoe. Six years in […]
L’Oreal Paris delivers another breakthrough with their new Voluminous Butterfly Mascara. Touted as one of L’Oreal’s most exciting mascara innovations yet, the new fiber infused formula delivers lashes with up to 6x more volume. The […]
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