Essie, a category-leading nail polish brand known for its trendy shades and smooth texture, is hitting major retailers to promote a new product line. Launched this past spring, the new gelcouture collection consists of a […]
How Stoli Streamlined Communication Across In-house and Agency Teams to Cut Spending on Creative Execution by 30% by Courtney Eckerle, Managing Editor – MarketingSherpa THE CUSTOMER “Stoli is an iconic brand. We have 80 years […]
Launched this past spring, L’Oreal’s La Vie En Rose Collection (which means Life in pink in French) is still generating pink perfection at-retail with exclusive lipsticks and nail polishes. The campaign was launched to celebrate the […]
Aleve Puts The Power In Your Hands with their new Direct Therapy nerve stimulation device. Marketed as an OTC nonpharmacological strategy for relieving lower back pain, the device employs TENS (transcutaneous electrical nerve stimulation) technology that can […]
Colgate recently launched their latest oral care innovation with a 4 zone toothbrush. Designed to provide a whole mouth clean, the new brush removes bacteria from teeth – tongue – cheeks and gums. The unique bristle […]
A recent visit to an old school candy store revealed a treasure trove of several great examples of pop displays from a bygone era. Scroll down to see how displays used to be. Also, if […]
A look at how confectionary brand Perfetti Van Melle-India Pvt Ltd created a vibrant presence at retail that draws the attention of kids and adults alike. Perfetti Van Melle India Pvt Ltd, the confectionary leader […]
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