In order to survive in the very competitive makeup and skincare industry, global beauty brands, such as Revlon, must continue to innovate and spend heavily on in-store and online marketing. Last year, beauty-product sales including […]
A Warm Wave Of Relief In Every Cup Launched in the fall of 2018 by GSK Consumer Healthcare, Theraflu PowerPods are modernizing how consumers get relief from cold & flu symptoms. PowerPods are single-use plastic […]
Vicks Display Soothes Monsoon Ailments Monsoon season usually brings with it a spate of health issues including cold, fever, sore throat, body aches and others. Drawing attention to the need for better health care is […]
Walmart Taps Into Acting Couple To Promote Hello Bello With the help of a celebrity partnership between Kristen Bell and Dax Shepard, Walmart is using its low-cost pricing model to meet the demand for more […]
Brands Must Rethink In-Store Marketing As Consumers Shop in New Ways The brick-and-mortar store as we know it is set to experience radical disruption. As part of this disruption, it’s likely that we will soon […]
In today’s competitive retail marketplace, a good Point-of-Purchase (POP) display makes a world of difference for a manufacturer’s brand and the sales of their products. POP displays help distinguish products from their competition. Today’s consumers […]
Launched nationally in 2004, Michelob Ultra has become the third-most-popular beer in the US. With sales of almost $2 billion in the past year, Anheuser-Busch continues to set its own pace marketing the beer as […]
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