Last month, Barefoot jumped into the hard seltzer category launching the first nationally distributed hard seltzer made with wine. Barefoot Hard Seltzer is produced using three main ingredients (Barefoot Wine – seltzer water – natural […]
PepsiCo and Starbucks Launch Nitro Cold Brew Following the successful release of Nitro Cold Brew in August 2019, Starbucks decided to introduce their popular drink to grocery and convenience store retailers. Available in Black, Vanilla […]
Shaq Inks Deal With Epson Papa John’s, Ring, Gold Bond, The General, Icy Hot and Carnival are just some of the wide-ranging product endorsement deals that basketball legend Shaquille O’Neal is repping these days. Shaq […]
Guinness Countdown to St. Patrick’s Day Guinness, the Irish stout brand owned by Diageo, has kick started the countdown to St. Patrick’s with a multi-channel campaign that includes a sweepstakes promotion, social media and some […]
Inspiring The Mind And Body LIFEWTR is a premium bottled water brand committed to advancing and showcasing sources of creativity. The brand believes inspiration is as essential to life as water, because it unleashes our […]
Dedicated to all-natural ingredients French perfumery 100BON has partnered up with Walgreens to promote their sustainable line of perfumes. The company, located in Grasse, France, is dedicated to using all-natural ingredients in their products like […]
Anheuser-Busch recently introduced its spiked seltzer line and joined several other beverage companies trying to dethrone category leader White Claw who commands 58% of spiked seltzer sales. Created as the new standard in premium flavored […]
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