Albertsons Cos. has branched its “Sincerely” health and wellness branding into food in a new omnichannel marketing campaign.
Called “Sincerely, Food,” the campaign will spotlight the importance of food in the daily moments and special occasions of customers, Albertsons said Wednesday. Plans call for the new branding platform to appear in digital properties, in-store signage, traditional media and social media across the Boise, Idaho-based food and drug retailer’s store banners and customer touchpoints.
“Sincerely, Food is one more way we’re connecting with our customers as we create more personal, engaging customer experiences that embody our values as a long-standing neighborhood grocer,” Jen Saenz, executive vice president and chief merchandising officer at Albertsons, said in a statement. “Based in our ‘Sincerely’ brand platform, the campaign showcases our…..