In 1923, Coca-Cola introduced a six-bottle cardboard carrier that made it easier for customers to buy several bottles at once and take them home. That simple package helped turn Coca-Cola from a drink people bought one bottle at a time into something they could keep at home and drink later.
In 1923, Coca-Cola already had a bottle people recognized.
Getting several of those bottles home was another matter.
Buying one drink for immediate consumption was simple. Carrying multiple glass bottles was awkward. Yet Coca-Cola saw an opportunity developing beyond soda fountains and individual purchases: more people were able to keep drinks cold at home.
The company and its bottlers responded with something remarkably ordinary.
A cardboard box with a handle.
The Coca-Cola system introduced a six-bottle carrier in 1923. The company says the package was designed specifically to make it easier for consumers to take several bottles home as home refrigeration became more available. The carton was patented……..
Sources include:
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