Lemme End Cap Display Gets Real Results

Lemme, the award-winning wellness brand founded by Kourtney Kardashian Barker, just recently launched a broad assortment of their gummy brand vitamins with Walmart. Starting this past January, 2,000 Walmart stores introduced some of Lemme’s consumer-favorite wellness products that support women’s health.

“We’re thrilled to add Lemme to our growing wellness assortment,” said Kristin Piper, Vice President of Wellness Merchandising, Walmart U.S. “By offering Lemme both in stores and online, we’re making it easier for customers to discover new wellness options in the way that works best for them.”

The curvy display was designed to replicate the product bottles which were developed by the brands design partner DE-YAN.

As their design partner, DE-YAN was responsible for developing the strategy, 360 branding, packaging design, content and creative direction. Unlike traditional supplement lines, DE-YAN was determined to create products that made daily consumption fun.

The Lemme bottle— inspired by vintage candy jars—was designed to stand out, on shelves and at home. The design features:

Embossed spiral lid mirroring the surface of a gummy
Die-cut label with custom letter illustrations
Tiered lilac waterfall neck
Bottles are made of 100% post-consumer recycled plastic
Mailers and boxes are 100% recyclable and made with FSC-certified paper

“Lemme has grown so much over the past year, and bringing the brand to Walmart feels like such a natural next step. I love that people can now find their favorite Lemme gummy vitamins and women’s health supplements while doing their everyday shopping,” says Kourtney Kardashian Barker, founder of Lemme.