For over 40 years, the BIC lighter has been recognized as one of the most dependable lighters in the category. The brand has sold more than 15 million lighters in more than 160 countries around […]
For over 90 years, St. Louis, Missouri-based Purina has been dedicated to providing quality food for cats and dogs. As of 2012, Nestlé Purina Petcare has grown to be the second-largest pet food company globally […]
As more consumers shop online, and in-store experiences are changing, retailers need to evolve their thinking around where and how confectionery is purchased. That’s according to new insights released by Mars Wrigley Confectionery U.S. The […]
Apparel specialist X-BIONIC argues that it is setting new benchmarks in the bike and sports retail trade with the international launch of its new X-BIONIC 4.0 apparel range, including an interactive point of sale module. […]
Launched in the spring of 2018, Covergirl’s Peacock Flare Mascara is busy lifting summer sales as was evident when we spotted this POP display rolled out at a local Rite Aid. According to brand claims……….Lashes […]
Today, Unilever’s Dove moves its “Real Beauty” goals further with the introduction of a branding mark indicating its advertising is free of digital manipulation. The “No Digital Distortion” label will appear on Dove’s deodorant campaigns […]
Future Friendly Utensils EcoTaster is the hip little tasting utensil that in one fun fold becomes a sturdy, pleasing scoop, perfect for a few bites. Made from silky-smooth paperboard – like a soda cup – […]
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