Articles
Managing The Energy Drink Category
A category manager for packaged beverages can’t just put the basics in the cooler and hope the products will sell. They need to keep an eye on new products, which makes the job exciting, said […]
Articles
Unilever’s New One-Minute Display
“Cuba Libre” is the name of the new standard display which promotes the majority of the versatile Unilever product range for retail, effective immediately. The high-quality printed solution, developed by DS Smith, is characterised […]
Floor
Nestle Stacker Serves Up The Classic Pie
Thanksgiving isn’t Thanksgiving without pumpkin pie, but the mundane pie can seem a little, well, mundane. That’s where Nestle’s category leading ‘pie-making brands’ come into play. Before we discuss the in-store promotion, how about […]