Articles
Managing The Energy Drink Category
A category manager for packaged beverages can’t just put the basics in the cooler and hope the products will sell. They need to keep an eye on new products, which makes the job exciting, said […]
Brands
Share A Coke Campaign Returns With Holiday Destinations
Coca-Cola’s hugely successful Share a Coke campaign is back, with this year’s campaign swapping out the logos on Coca-Cola, Coca-Cola Zero Sugar and Diet Coke bottles with those of summer holiday destinations. The drinks brand […]
Counter
POP Parade September 2013
Egging them on… Suguna, a poultry products brand, created a metal floor stand for retail visibility to drive home the importance of eating eggs. The display was found in Big Bazaar, Mumbai. The unit has […]