Articles
How PepsiCo Approaches Innovative Packaging
Packaging innovation that boosts sustainability or meets consumers where they are — or both — is PepsiCo’s calling card. Examples of its breakthroughs range from custom reusable bottles to “pre-settled” snack packs. Powering much of […]
Floor
Lenny & Larry’s Floor Display Offers Fresh Baked Fuel
About Lenny & Larry’s Amidst a sea of tasteless and boring protein bars, Lenny & Larry’s was founded in 1993 by two bodybuilders who revolutionized the snacking industry by developing the original protein-enhanced cookie. The […]
Articles
Illy Stops Shoppers In Their Tracks
Illy stops Romanian shoppers in their tracks with this theatrical launch, heroing the new aluminum capsule format for its 100% Arabica espresso. Striking graphics capture the brilliance of aluminum without plastic or UV varnishes, meaning […]