POP Parade May 2016

Sunny Presence To Fight The Sun Simple and bright, this Lakme display does an effective job of drawing shoppers attention. Designed in the shape of a Lakme cream tube, the display is hard to miss. […]

Diet Coke recently launched a first-of-its-kind campaign centered around a new HP print technology which uses variable data algorithms to create millions of custom label designs from one piece of art. The campaign, called ‘It’s […]

Could a bag of chips be a vehicle for change in our world? PepsiCo Design + Innovation certainly thinks so, and two of their most recent projects—Rainbow Doritos and Stacy’s Pita Chip Rise project—revel in […]