POP Parade May 2016

PepsiCo will buy the Israel-based DIY soda company SodaStream in a deal worth $3.2 billion. The move is widely seen as an effort by Pepsi to prop up its catalog of “healthy” food and drink […]

Under Armour is about to showcase a new line of gear unlike anything we’ve seen from the company yet. CEO Kevin Plank introduced the new line as “…forged from the field and built for life,” […]

Sunny Presence To Fight The Sun Simple and bright, this Lakme display does an effective job of drawing shoppers attention. Designed in the shape of a Lakme cream tube, the display is hard to miss. […]