As a follow-up to 2013’s Man of Steel film, Warner Bros. Pictures released their second installment in the DC Extended Universe series with Batman v Superman: Dawn of Justice on March 25, 2016 across the U.S.. Dawn of Justice is the first live-action film to feature Batman and Superman together, as well as the first live-action cinematic portrayal of Wonder Woman, Aquaman, Cyborg and The Flash.
Warner Bros. launched a world-wide marketing campaign, estimated in the $160 million dollar range, to promote the movie. Scoring 130 global partners, the movie studio spread their promotional spend across TV, toy ads, print, outdoor, online and partnerships with brands such as Jeep, General Mills and Dodge.
As with with most big-title movies, the in-store release is almost as important as the box office debut. DC Comics partnered with retail giant Walmart to launch special edition Blu-ray and DVD’s using the POP displays shown above. As we continue to see additional movie promotions in-store, we will add them to this post.