Located in the heart of California wine country, Robert Mondavi Winery is centered around the historic To Kalon vineyard which was planted way back in 1868. This first-growth vineyard is renowned for producing some of the finest Cabernet Sauvignon wines in the world.
The winery recently made its way into the CVS drugstore chain with this high-end floor display. The sturdy wood and metal display easily merchandised 36 bottles of Robert Mondavi’s bourbon barrel-aged wines. A huge barrel was perched on top of the unit to capture shoppers’ attention and bring awareness to the time honored tradition of aging fine wine is oak casks. Not a fan of the obnoxious, yellow price sign stuck on the barrel but what can you do?
Note the triangular-shaped product retainers and graphic plate just above them. This design element was borrowed from the mission-style entrance to the winery and it is also part of the company logo………nice touch!
If you want to view more wine displays, visit our image gallery. Once there, you can search two ways. Use can use the PRODUCT CHANNEL button to select the Wine & Liquor category or you can type the words wine displays into the search box.