Located in the heart of California wine country, Robert Mondavi Winery is centered around the historic To Kalon vineyard which was planted way back in 1868. This first-growth vineyard is renowned for producing some of the finest Cabernet Sauvignon wines in the world.
The winery recently made its way into the CVS drugstore chain with this high-end floor display. The sturdy wood and metal display easily merchandised 36 bottles of Robert Mondavi’s bourbon barrel-aged wines. A huge barrel was perched on top of the unit to capture shoppers’ attention and bring awareness to the time honored tradition of aging fine wine is oak casks. Not a fan of the obnoxious, yellow price sign stuck on the barrel but what can you do?
Note the triangular-shaped product retainers and graphic plate just above them. This design element was borrowed from the mission-style entrance to the winery and it is also part of the company logo………nice touch!
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If you want to view more wine displays, visit our image gallery. Once there, you can search two ways. Use can use the PRODUCT CHANNEL button to select the Wine & Liquor category or you can type the words wine displays into the search box.