Ulta Beauty has blamed a mix of external and internal factors for flattening its sales growth in 2024. The US retailer’s sales inched up 0.8 per cent to $11.3 billion in the year ended 1 February 2025.
“For the first time, we lost market share in the beauty category in 2024. I am aware of the challenges that we face,” president and CEO Kecia Steelman said in a call with investors. “Some of them are external, while others we own. Our business is bigger and we’ve managed unprecedented category growth, and it is more complex as we’ve expanded our assortment and added new fulfillment choices like…….
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Sources include:
www.voguebusiness.com
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