Petco is taking a “more strategic” approach to endcap displays that better spreads the benefits across vendors, Petco, and in-store shoppers.
“Historically, our endcap displays were more transactional agreements with our vendors without a customer lens,” said Petco’s CEO, Joel Anderson, on the retailer’s first-quarter analyst call.
Instead, the pet chain will be implementing a “more strategic sales-focused approach that is mutually beneficial to Petco Health and Wellness Company, Inc., our vendor partners, and most importantly, our customers.”
Anderson elaborated, “We will leverage endcap displays to highlight newness, spotlight innovation, feature seasonal……
Sources include:
retailwire.com
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