The Hershey Company today revealed one of the most epic brand collaborations of all-time: Hershey’s Milk Chocolate Bar with Reese’s Pieces candy. The new bar combines two iconic brands – Hershey’s & Reese’s – to […]
ID POP Co is a global supplier to Perfetti Van Melle (PVM) designing for all their major brands – including the world’s number 1 lollipop brand, Chupa Chups. Since their original Totem FSDU in 2017, […]
Encourage Candy Purchases with Strategic Placement Starting back in the fifties, retailers began placing strategically priced, inexpensive merchandise around checkout lanes to encourage impulse purchases. This practice still continues today but with a lot more […]
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