Brands
Nutella and Nike Have Shoppers Lining Up For Hours
Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s […]
Brands
Brands
Avocado Breakfast Club Campaign
Sure, you love avocados in home-made or restaurant-table guacamole or even for a snack during a get-together to watch a sporting event. But as evidenced by its intergalactic Super Bowl marketing, Avocados From Mexico has […]
Brands
Spunkmeyer Promotes Its Expansion Into Retail
Otis Spunkmeyer is launching its first advertising campaign to raise awareness for the snack brand’s expansion into the retail space. “The Otis Spunkmeyer brand has been around a long time and most people know us […]
Brands
New Gucci Fragrance Ad Campaign
Sexy sells — especially to Millennials — and so Gucci is refreshing its fragrance master brand Gucci Guilty with steamy new advertising. Starring Jared Leto along with models Julia Hafstrom and Vera Van Erp, the […]
Brands
Let Staples Do the Shopping For You
Staples recently announced a new beta test available on the Staples mobile iOS app. Customers can now send a photo of their child’s back-to-school list via the Staples Easy System on the app and […]
Brands
Fitness Brands Are In The Midst Of A Major Transformation
Fitness brands are in the midst of a major transformation into lifestyle brands as they look to build loyalty and set themselves apart. They are not only providing the right gear to get in shape […]