Brands
PepsiCo To Purchase SodaStream
PepsiCo will buy the Israel-based DIY soda company SodaStream in a deal worth $3.2 billion. The move is widely seen as an effort by Pepsi to prop up its catalog of “healthy” food and drink […]
Brands
Brands
L’Oreal’s ModiFace Launches Collaboration With Facebook
L’Oréal and its recently acquired Augmented Reality and Artificial Intelligence entity, ModiFace, have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook Camera products. Via a direct and seemless […]
Brands
Brand Innovation Captures Attention On Shelf
Brands with the ability to transcend their original product line can bring more value to retailers and consumers. This month, three companies announced they are testing that theory as they make move into new areas […]
Brands
First U.S. Brewery In 64 Years For Guinness
Guinness is famous for making stout beer – and this week, the Irish company opened a new brewery in Maryland. It’s the first time Guinness has had a brewery in the U.S. in more than […]
Brands
LEGO To Launch Sustainable Bricks Made From Sugarcane
LEGO® botanical elements such as leaves, bushes and trees will be made from plant-based plastic sourced from sugarcane in the future and will appear in LEGO boxes already in 2018. Production has started on a […]
Brands
X-BIONIC Launches Interactive POS Module
Apparel specialist X-BIONIC argues that it is setting new benchmarks in the bike and sports retail trade with the international launch of its new X-BIONIC 4.0 apparel range, including an interactive point of sale module. […]
Brands
Unilever’s Dove Latest Self-Esteem Project
Today, Unilever’s Dove moves its “Real Beauty” goals further with the introduction of a branding mark indicating its advertising is free of digital manipulation. The “No Digital Distortion” label will appear on Dove’s deodorant campaigns […]