Brands with the ability to transcend their original product line can bring more value to retailers and consumers. This month, three companies announced they are testing that theory as they make move into new areas […]
Guinness is famous for making stout beer – and this week, the Irish company opened a new brewery in Maryland. It’s the first time Guinness has had a brewery in the U.S. in more than […]
LEGO® botanical elements such as leaves, bushes and trees will be made from plant-based plastic sourced from sugarcane in the future and will appear in LEGO boxes already in 2018. Production has started on a […]
Apparel specialist X-BIONIC argues that it is setting new benchmarks in the bike and sports retail trade with the international launch of its new X-BIONIC 4.0 apparel range, including an interactive point of sale module. […]
Today, Unilever’s Dove moves its “Real Beauty” goals further with the introduction of a branding mark indicating its advertising is free of digital manipulation. The “No Digital Distortion” label will appear on Dove’s deodorant campaigns […]
The frenzied activity at the Wonderful booth during the recent United FreshMKT Expo, here, served as a microcosm of the success that company’s lineup of products has experienced of late, with Wonderful Halos leading the […]
To help retail partners showcase its Jackson Galaxy co-branded Pill-Masker Paste for Dogs & Cats, Tomlyn, a developer of scientifically developed, veterinarian-approved animal health products, has designed a new point-of-purchase (POP) display kit. The POP […]
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