When retailers change their requirements, even a small adjustment can threaten the success of an in-store display. That was the case when a major retailer introduced new warehouse height restrictions, putting a popular Nestlé display at risk. Rather than accepting a solution that would reduce product visibility and impact, the team set out to find a smarter way—one that would keep the display compliant and preserve its selling power.
When new warehouse height restrictions were introduced by a major retailer, an existing Nestlé display risked being discontinued. The display no longer met………….
Sources include:
Smurfit Westrock
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