As online shopping continues to take over, traditional retail stores face a crucial question: how can they survive? That’s where experiential retail comes in. This trend turns shopping into an unforgettable adventure, going far beyond […]
Traditionally, packaging designers were responsible for the graphics and structure of the package, while advertisers and marketers handled the rest of the branding: ad campaigns, slogans, promotions. That divide is quickly being erased. “Packaging design […]
Milk’s Favorite Cookie Mondelez International recently rolled into U.S. supermarket retailers with this updated permanent floor display to promote their Oreo brand. Designed for mobility, the display is equipped with four casters to enable stores […]
Seasoned finance industry executive joins Sutherland to steward innovation and accelerate growth. Sutherland Packaging, a nationwide leader in corrugated point-of-purchase (POP) displays and retail packaging, has hired Jake Sutherland as its first ever Chief Innovation […]
Fourth-quarter sales are a major part of the calendar for kitchen and home brands, whose products are often suitable for gifting or hosting during the holidays. Shoppers are poised to spend similar amounts on holiday […]
The Kongsberg Ultimate is a game changer for corrugated and display production. The expertly engineered construction of the table delivers precision results at unmatched cutting and throughput speeds: up to 2.7G acceleration and peak cutting […]
Countertop display units, or CDU or CTU for short are very often positioned at retail checkouts or till-points and are designed to encourage shoppers to make last minute, impulse purchases before they pay for what […]
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