When I began my career in packaging in the 1980s, productivity improvement programs were in full swing at most consumer products companies. The first, and often the most productive, target for cost savings, was in […]
Mattel, manufacturer of the world-famous Hot Wheels brand, rolled into retail to help promote the brand’s latest marketing efforts. Having recently celebrated its 50th anniversary, Hot Wheels has climbed to the top of the ladder […]
Beer consumption continues to slide in the U.S., posing a daunting, even existential, question for large brewers like Anheuser-Busch InBev: How does a company reignite interest in power brands consumers are well aware of, such […]
Sula Vineyards Raises A Toast Mentos Floor Display Makes It A Fresh Day Nilgiris Milk Touts The Goodness Of Flavored Milk Zespri Kiwi Display Provides A Healthy […]
Walgreens is promoting their very successful YourGoodSkin products this month with on-shelf displays across the U.S.. YourGoodSkin is a skin care line produced for and sold exclusively at Walgreens. If you want more insights into the brand, […]
For the tenth year, judges have selected the best industry projects in the POS STARS 2018 design competition which was held in Warsaw Poland on September 12-13. The competition consisted of 17 companies who competed […]
Menasha, an industry-leading merchandising, packaging and e-commerce solutions provider, now offers International Safe Transit Association (ISTA) 6-Amazon.com testing and certification. The company is certified to conduct multiple series of ISTA testing for Frustration Free Packaging […]
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