Hershey’s & Reese’s Mashup
Articles

Hershey’s and Reese’s Brands Unite

The Hershey Company today revealed one of the most epic brand collaborations of all-time: Hershey’s Milk Chocolate Bar with Reese’s Pieces candy. The new bar combines two iconic brands – Hershey’s & Reese’s – to […]

Football Floor Display
Floor

Football Display Offers Crunch Time Snacks

With over one month of the NFL season under our belts, football related promotions are still scoring in-store, especially in the potato chip category. According to the results of a survey published by statista, Lay’s […]

Tempur-Pedic Memory Foam Tester Display
Counter

Tempur-Pedic Bounces On The Competition

Originally developed for NASA as a material to cushion aircraft seats, memory foam was taken a step further by Tempur-Pedic and incorporated into their top of the line pillows and mattresses.  Regarded as the best and […]

Walmart Sweet Treats Checkout Display
Articles

Walmart Offers Sweet Treats At Checkout

Encourage Candy Purchases with Strategic Placement Starting back in the fifties, retailers began placing strategically priced, inexpensive merchandise around checkout lanes to encourage impulse purchases. This practice still continues today but with a lot more […]

WestRock Honored with 31 Awards
News

WestRock Honored with 31 Design Awards

WestRock, a leading provider of differentiated paper and packaging solutions, was recognized at the Path to Purchase Design of the Times Awards with 31 awards for excellence in merchandising solutions — the most of any […]

Retail Ready Packaging
Articles

The New Role of Retail Ready Packaging

When I began my career in packaging in the 1980s, productivity improvement programs were in full swing at most consumer products companies. The first, and often the most productive, target for cost savings, was in […]