The Hershey Company today revealed one of the most epic brand collaborations of all-time: Hershey’s Milk Chocolate Bar with Reese’s Pieces candy. The new bar combines two iconic brands – Hershey’s & Reese’s – to […]
Performance Display and Millwork announced the expansion of their facility in Grimes, Iowa today. The expansion plan will add nearly 40,000 square feet to their current 40,000 square foot facilities through the acquisition of an […]
With over one month of the NFL season under our belts, football related promotions are still scoring in-store, especially in the potato chip category. According to the results of a survey published by statista, Lay’s […]
Originally developed for NASA as a material to cushion aircraft seats, memory foam was taken a step further by Tempur-Pedic and incorporated into their top of the line pillows and mattresses. Regarded as the best and […]
Encourage Candy Purchases with Strategic Placement Starting back in the fifties, retailers began placing strategically priced, inexpensive merchandise around checkout lanes to encourage impulse purchases. This practice still continues today but with a lot more […]
WestRock, a leading provider of differentiated paper and packaging solutions, was recognized at the Path to Purchase Design of the Times Awards with 31 awards for excellence in merchandising solutions — the most of any […]
When I began my career in packaging in the 1980s, productivity improvement programs were in full swing at most consumer products companies. The first, and often the most productive, target for cost savings, was in […]
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