Olipop is a prebiotic soft drink that is sold in over 25,000 stores in the United States. OLIPOP is a refreshing way to boost your inner ecosystem. It’s a leading research-backed functional beverage that actually tastes good while supporting your gut microbiome, and digestive health.
Olipop has partnered with The SpongeBob Movie: Search for SquarePants to release a limited-edition flavor called Pineapple Paradise. This collaboration includes five distinct, collectible can designs featuring characters from the movie.
Olipop activated an AI-powered ‘treasure hunt’ for the cans which encouraged fans to find all five can designs. Rewards, such as, Spongebob merchandise, a year supply of Olipop and even a private movie screening were offered during the campaign.
To help bolster the campaign in-store, Olipop launched this half pallet display to promote the movie and their new Pineapple Paradise flavor. The display merchandised several 4 packs of product with the center stacks allocated to their new variant.
The construction of the display is simple but is all that is required to send a huge message to shoppers. The graphic design on this half pallet is what sets it apart. Usually, the main focus for messaging is on the sides and header. In this case, the graphic designers assigned to this project took advantage of premium real estate using the back of the header and stack wrap to help sell the campaign from all visible sides of the display…………..love this!
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Sources include:
Olipop
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