DS Smith and Cloetta have collaborated to develop Point of Sale (POS) displays with interchangeable components to showcase confectionery products to consumers in-store.
Cloetta, a Swedish confectionery company active in Northern Europe, says its POS display structures are required for versatility. The DS Smith design and implementation teams have simplified Cloetta’s previous display solutions by providing multiple interchangeable parts that fit with a range of product and campaign packs.
The method is called the “harmonization project,” and it has allowed DS Smith and Cloetta to reduce the number of parts required by 35%, from 51 to 33……..
Sources Include:
The Packaging Portal (Image Credit)
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