Point of Purchase, Defined
I am defining P.O.P. displays in a literal sense, which is any display features that could encourage the customer to purchase an item from the display or that is related to the display; and which might not require the assistance of a parts associate.
You might recall a line from the motion picture “A Field of Dreams”: “If you build it, they will come.”
This line could be applied to your P.O.P. displays, with the added phrase: “But will they buy?”
In this month’s column, I have provided some thoughts on point-of-purchase displays and their contents that might encourage your shoppers to purchase those displayed items.
As noted in the following sections, these suggestions could include supplier-provided displays, in-store developed displays, maintenance reminders and suggestive selling signage such as: “Customers who bought this widget also purchased this……..
Sources include:
rv-pro.com
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