A Haunting Highlight: Custom Halloween Arch Display for Elysian Brewing Co.
Halloween calls for bold branding and standout seasonal displays, and The MRL Group delivered just that for Elysian Brewing Co. with a custom die-cut corrugate arch display that brought a spooky twist to the beer aisle.
This oversized, freestanding arch was die-cut, digitally printed, and wrapped in vibrant, pumpkin-themed graphics that captured the playful spirit of Halloween and Elysian’s limited-edition seasonal brews. The arch was designed to frame Elysian’s products on the floor, drawing the eye and creating a dramatic focal point for shoppers.
Crafted entirely from corrugate, the structure was both lightweight and durable—engineered to ship flat and assemble easily, making it ideal for nationwide rollouts and quick-turn seasonal activations. The full-color illustrations, rich in autumn tones and eerie charm, perfectly complemented the brand’s bold beer artwork and seasonal storytelling.
With this custom solution, The MRL Group helped Elysian Brewing create a Halloween-themed display that was both eye-catching and effective—turning seasonal shelf space into a memorable brand moment.
Sources include:
Elysian Brewing Co. (image credit)
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