A Fresh Take on Flavor: Custom Corrugated Lemonade Stand Display for Owl’s Brew x Chelsea Handler
When Owl’s Brew teamed up with Chelsea Handler to launch their Vodka Lemonade, they needed a display as bold and refreshing as the drink itself. The result? A custom corrugated lemonade stand display that stopped shoppers in their tracks.
Designed by The MRL Group entirely from corrugate, this display was designed to resemble a nostalgic lemonade stand with a modern twist. Complete with roof detailing, full-color graphics, and playful branding elements, the display brought the product’s cheeky attitude to life in retail environments. The build was not only visually engaging but lightweight, easy to assemble, and ideal for temporary placements.
Crafted with real vodka, Chelsea Handler’s Vodka Lemonade contains no bubbles and has a light and refreshing 5% ABV—“I tried to do 10%, but they told me not to push it”. Like all Owl’s Brew beverages, Vodka Lemonade is made with 100% real ingredients, is vegan, gluten-free, and has only 100 calories per serving. There are no additives or sugar substitutes. With a crisp, not-too-sweet flavor, it’s “like an adult lemonade stand in a can.”
This thematic corrugated display was more than just a POP unit—it was a branded moment. It created an immersive storytelling experience that highlighted the product’s personality while drawing attention to the new launch. The collaboration between Owl’s Brew and Chelsea Handler already had a buzzworthy edge. Our goal was to match that energy with a fully custom display solution that made an immediate impression.
Chelsea Handler’s Vodka Lemonade is available in three refreshing flavors and made from the highest quality ingredients:
Classic: A timeless lemonade made with fresh lemon juice, and fresh brewed organic lemon verbena. A perfect balance of tart with a hint of sweetness.
Pink: A crowd pleaser with a fun twist! Made with a hint of rosehips and cranberry, this is not your basic pink lemonade
Mint: Crisp and fresh, with just the right amount of nostalgia, it’s impossible not to love.
Sources include:
www.bevnet.com
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