Werner Improves Digital and Point-of-Purchase Decision Making

Werner Ladders

Werner, the world leader in ladders and manufacturer of a complete line of climbing products and fall protection equipment, introduces a new shopping experience designed to help both consumers and professionals easily find the equipment they need for their projects and jobs. Beginning in November, a performance-based rating system, alongside a newly designed website and enhanced packaging will be launched online and in-stores at national retailers and distributors.

“Based upon user insights, we reengineered the point-of-purchase content to help shoppers quickly understand whether an existing or a new product style will meet their specific needs,” said Chris Filardi, Vice President of Marketing for WernerCo. “In addition, the new performance system, introduced after extensive……..

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