So, you’ve brought customers into your store, the hard part is over, right? No! Now that they’ve arrived, your new goal is to entice them with your offering and chauffeur a path-to-purchase that presents correlating products to increase shopping cart size and satisfy their journey. Recent developments in smartphone tech and other digital innovations have made this more difficult as customers continue to browse other sites for the same products while in-store. There are many ways retailers can still effectively maintain shopper engagement, the key is finding which tactics and tools work best for your store.
First and foremost, a heavy percentage of shopper engagement is the responsibility of store employees who provide quality customer service. Retailers can contribute to customer engagement through proactive technologies, such as a help button in a fitting room that informs employees of customer needs in an automated fashion.