Crocs and Living Ink Technologies, two Colorado-based companies, have joined forces to bring a renewable ink innovation to retail shelves across the country. Through a partnership facilitated through sustainable packaging leader EcoEnclose, Crocs’ Jibbitz™ charm boxes are now printed in standard four-color (CMYK) process with Algae Ink™—a bio-based ink made black with carbon-negative, algae waste pigment.
Crocs is widely known for turning footwear into a canvas of self-expression through its array of colorways and iconic Jibbitz™ charms. And now, the packaging that carries those charms is making a statement of its own. Since August 2023, every Crocs Jibbitz charm box has featured Algae Ink™ as part of its packaging process, with roughly 3.2 million boxes printed to date.
This builds on Crocs’ earlier algae-powered packaging shift: also since 2023, select Crocs retail bags have featured Algae Ink™ printing, marking the brand’s first commercial use of bio-based pigment in packaging……
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