Articles
Miller Lite’s Beer-Infused Charcoal
The summer barbecue season is nearly here, which means it’s time to invest in some charcoal and a good beer to sip as you flip those burgers. But what if we told you there is […]
Brands
Articles
Packaging That’s Accessible and Sustainable
At P&G, we strive to make peoples’ lives better in small but meaningful ways, which includes continuously looking for ways to innovate our products and packaging to meet our consumers’ evolving needs. One way we […]
Articles
When Brands Start Selling Direct
In one of Nike’s first earnings calls under its new leadership in 2024, CFO Matt Friend announced that the company would be re-engaging with retail partners to right some of their “missteps related to over-centering […]
Articles
Brands Are Rethinking Shopper Marketing
As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, rather than treating them […]
Articles
Squeezier Shelf Display Gets The Last Drop
After a successful launch with one retailer last year, Head & Shoulders new dandruff shampoo, BARE, can now be found on retail shelves and in POP displays across the US. Head & Shoulders scientists started […]
Articles
2 Brand Boosting Innovations
Laundry detergent brand All and Carmine’s Italian foods introduced different accessibility solutions. Plus, DS Smith eases e-commerce returns and TriMas launches an all-plastic foaming pump. Companies constantly innovate with technology and redesign their packaging to […]
Articles
Design Annual Showcase 61st GDUSA
Our 61st GDUSA annual showcase reflects graphic design’s power to shape and service to commerce and culture. The pieces showcased — and their creators — are among the best and brightest. The numbers alone are […]