As more consumers shop online, and in-store experiences are changing, retailers need to evolve their thinking around where and how confectionery is purchased. That’s according to new insights released by Mars Wrigley Confectionery U.S. The […]
Apparel specialist X-BIONIC argues that it is setting new benchmarks in the bike and sports retail trade with the international launch of its new X-BIONIC 4.0 apparel range, including an interactive point of sale module. […]
Launched in the spring of 2018, Covergirl’s Peacock Flare Mascara is busy lifting summer sales as was evident when we spotted this POP display rolled out at a local Rite Aid. According to brand claims……….Lashes […]
Today, Unilever’s Dove moves its “Real Beauty” goals further with the introduction of a branding mark indicating its advertising is free of digital manipulation. The “No Digital Distortion” label will appear on Dove’s deodorant campaigns […]
Future Friendly Utensils EcoTaster is the hip little tasting utensil that in one fun fold becomes a sturdy, pleasing scoop, perfect for a few bites. Made from silky-smooth paperboard – like a soda cup – […]
While the primary packaging of food and beverage products looks fantastic, once these packages enter a cardboard shipping container, they seem to lose their identity, their pizzazz—all the effort that went into the package and […]
Helping Canon Build a Brand from the Ground Up This is a dream job for a design firm: assist in naming a product, designing the logo, packaging and point-of-purchase display, and creating mobile application graphics […]
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